Dove launched its Dove Bond Strength range of products—an end-to-end solution designed to repair and restore hair. 
 
The formula used in the Bond Strength range includes Bio-Protein Care which helps restore the hair’s natural strength. It is PETA-approved, paraben-free and vegan, and is designed for all hair types.
 

Bond Strength Collection:

• Dove Strength Shampoo & Conditioner: formulated with a unique blend of peptides and Bio-Protein Care.

• Dove 10-in-1 Bond Strength Shield Super Serum: designed to shield hair from further damage and external aggressors.

• Dove 10-in-1 Bond Strength Serum Mask: designed as a weekly hair treatment, this mask uses a patented peptide complex to reverse visible signs of damage.

 
“We know consumers are looking for expert hair repair solutions when it comes to managing damage, that’s why we’ve been working on delivering beauty science into our most advanced and repairing products,” said Senior Brand Manager of Dove Canada, Kristin Oliver.
 
Dove will also go on a three-stop tour with its Hair Fix mobile salon. Starting on March 2, Dove will visit The Blue Mountains in Ontario, Canada. Dove will then go on a Spring Refresh and New Moms tour—more info to be released.
 

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Dove recently started a new self-esteem project for young girls facing the pressure to use anti-aging products. Also, the brand launched a new whole-body deodorant for its Men+Care line. Dove released new cleansing bars that are 98% biodegradable.